HOW TO SEE STORIES WHEN YOU HAVE GA4 CUSTOM EVENTS
It’s easy to shout from the rooftops about how awesome GA4 custom events are! It’s intriguing to say that we gain valuable and strategic insights when analyzing custom events...
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HOW TO UNDERSTAND CUSTOMER’S JOURNEY USING EYE TRACKING
A powerful call-to-action button positioned on the left side of the hero banner in your Homepage, or the discount illustrated into the key visual of the Black Friday campaign...
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Toxic positivity, a disorder more commonly known as “Stop being sad”
You’ve probably heard a lot about this concept lately: toxic positivity. Many people are talking about it, rolling their eyes at it (not this again!), or scratching their heads...
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Artificial intelligence and a natural wish for efficiency
We became very used to the idea that there can be tasks done very efficiently by artificial intelligence, things very technical, automatic and repetitive that do not necessary require...
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Fundamentals of Digital Marketing – Top 5 most important info you will receive from Google
This course helped me to understand the differences between organic and paid activities, how to choose keywords and optimise campaigns for a better return on investment and how to...
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