A B2B company that is also a leader in the bakery, patisserie and chocolate industry? Exactly that. Puratos Romania offers a full range of innovative food ingredients and services for the bakery, patisserie and chocolate sectors. We have been working together since 2018.

WHAT WAS THE CLIENT’S NEED?

Puratos needed compelling sales materials to showcase its Savoury product range to artisan and semi-industrial bakers or pastry chefs across Romania. The challenge was not simply to present the products, but to help clients understand why expanding their menus with these ingredients represented a genuine opportunity for growth.

The brief called for materials that would resonate with a hands-on, craft-oriented audience and that would inspire them to take action.

WHAT WE CAME UP WITH

Our starting point was the client’s insight around the snackification phenomenon and the global rise of K-Pop culture: two trends converging around the same audience: Gen Z, increasingly drawn to savoury snack formats and experience-driven aesthetics. From there, we developed a creative concept that would make the sales brochure feel less like a product catalogue and more like an invitation to innovate, anchoring the visual direction through the lens of the rising K-Pop trend: vibrant colour palettes, high-energy compositions and a tone that felt fresh and aspirational. We also extended the concept across a dedicated landing page, social media posts, and an ad print for the magazine called ”Brutarul”, each meant to drive attention to the Savoury product range and tap into the momentum of the K-Pop trend capturing the younger audiences. 

The creative materials we developed answer one central question: ”How do we bring the K-Pop Trend into the presentation of new savoury pastry products, enabling clients to keep up with the snackification demand?”

Our content creation service covered the full process, from creative concept and copywriting to visual direction. We tailored each section to speak directly to the artisan and semi-industrial audience, translating data into actionable menu inspiration and presenting the Savoury range as the natural answer to a demand their customers were already expressing. The result was a sales tool that genuinely motivated its audience to act.

LOOK WHAT WE ACHIEVED!

The brochure was successfully delivered and distributed to Puratos Romania’s sales force. The client expressed satisfaction with both the creative direction and the final execution, confirming that the concept resonated with the intended audience and gave the sales team a confident, compelling tool for their client conversations. 

At Digitalee, we believe that great content is tailored around the right question. In this case, it wasn’t “How do we present these products?” but “Why should our client’s customers care about a trend that is not relatable to them?”. That shift in perspective shaped every creative decision we made and ultimately delivered a sales brochure that felt fresh, relevant and useful to its audience. 

Digitalee Service(s): Content Creation

Creatives: brochure, ad print for niche magazine, landing page, social media posts

Client Name: Puratos România

Client Industry: Bakery, Patisserie, Chocolate