I’m passionate about marketing research, digital products and data analysis.
I believe that insights based on data analysis are an important piece of the digital marketing puzzle.

Cristina-Andreea Radu
My enthusiasm is fueled by the way KPIs provide an overview of the performance of digital marketing activities on social media or websites and allow me to offer valuable insights to improve these activities. My critical thinking is combined with curiosity and a desire to learn new and practical things, so I boost my energy to gain more insights into the world of digital marketing and its daily changes.
Also, I’m a bookish lover, so it could be the reason why I’m so interested in discovering new things every single day. I truly believe that one of my strongest assets is my ability to develop digital marketing know-how based on research and data analysis. One of my super-power is to analyze KPIs in order to provide actionable insights to improve campaign effectiveness and optimize digital marketing strategies. I create social media reports, SEO reports and paid media campaign reports, as well as conducting competitor analysis for our clients, creating custom events about specific user’s actions on websites and analyzing databases for market profiling. My second super-power is SEO magic (ON-Page, OFF-Page and Technical SEO) with all that it entails: keywords research, SEO Title and Meta Description creation, article content optimization based on SEO principles, and wireframe creation for different types of pages on websites.
I don’t let the fear of failure pull me back. It’s said that fear has two meanings: „Forget everything and run, or face everything and rise, the choice is yours.”. So I choose to step out of my comfort zone every single day.
- Category: Data Insights, Data Analysis, SEO, Project Optimization
- Favorite client: woombikes (RO)
- In agency since: 01/11/2021
- Adresă de e-mail: cristina.radu@digitalee.ro