Always when we say “blockchain“ the first thing that will come to your mind is cryptocurrency such as Ethereum, but it has many impressive applications in different domains like medical records, IoT operating systems, supply chain, and logistics monitoring, digital marketing, and more .. daamn that’s tooo big.
Today’s topic is about how blockchain will robust digital marketing ..
Haaay you hands up , where is your coffee….grab your coffee and let’s continue.
Blockchain increases trust, security, transparency, and the traceability of data shared across a business network — and delivers cost savings with new efficiencies. This trust is built on blockchain’s enhanced security, greater transparency, and instant traceability.
Beyond matters of trust, blockchain delivers even more business benefits, including the cost savings from increased speed, efficiency, and automation. By greatly reducing paperwork and errors, blockchain significantly reduces overhead and transaction costs and reduces or eliminates the need for third parties or middlemen to verify transactions or whatever your application is in blockchain we don’t need middlemen.
But how blockchain will get benefit to digital marketing?
Good question, Blockchain is forming a direct data exchange between consumers and brands like never before. “Built from the ground up to emphasize the relationship between brands and consumers…
STOP. Can you explain more?
Sure .. let’s take Facebook an example, Facebook is a middleman between
consumers and brands they collecting data from you like your interactions, likes, what type of videos you are watching, and more, and they are using these data to help brands reach their goals, but the resulting information is low quality.
I got it, you mean that my activities on Facebook are not private.
Hey man, I’m so excited now, can you tell me if there’s more benefit?
Yeah sure let’s get started.
- More Democratic Marketing
Blockchain gives some power back to consumers that were previously in the hands of social media platforms and other companies that collect consumer data like what we said before NO MIDDLEMEN.
- Cheaper Ads. Without the middle man, the cost of digital advertising would be reduced for marketing teams.
- Companies Can Get Higher Quality Consumer Information People want to control their personal information, and they’re tired of signing up with Company A and suddenly getting ads from Company B, Company C, and Company D. Blockchain will give consumers a chance to charge for their contact information and ensure that only the companies they are interested in receive their data.
- Avoid the Fake Factor It seems like almost everything online either is fake or could be. Fake followers, fake likes, even fake products as criminals try to scam people out of their hard-earned money. It’s the reason that consumers have a hard time trusting advertisements – and why companies like yours have a hard time getting a return on investment (ROI) on marketing. With blockchain, you will know whether the money you spend on ads is going to the audience you’re targeting or not.