Future. Community. Building strong mindsets.
Entrepreneurship 24/7. Our first content marketing special project.
Case study 2- Re:Boosting entrepreneurship
In Romania we have a town that is always open 24/7 for entrepreneurs. Its name is Startarium and as you can see on their front page more than 40,000 citizens are virtually living there. No, it’s not built in Metaverse or something like that. They chose something with a profound sense of….reality check. Here the most ambitious, creative and business driven entrepreneurs are part of a community where they can find mentorship, start crowdfunding campaigns, benefit from educational materials and participate in national pitching events. We had a wonderful collaboration for about 2 years and there is an amazing project I will always remember that we did together with InternetCorp for Startarium. Romanians have this behavior of doing things in the last hour of a deadline. OMG, you can’t even imagine! Try to think that you have to seriously contribute to getting participants in a competition that your client is organizing. Everybody, everytime, is fulfilling their form in the last hours. And you see in Google Analytics how each day there are like 3 up to 10 applications submitted and all of a sudden you get hundreds each hour on the last day. Nevermind, agency life is here to stay!!
For one of Pitch Day event editions we wrote the brief of doing a video series of Entrepreneurship Myth Busting to endorse the project and an integrative digital media proposal. Back then one of the smartest sales managers I have ever worked with, Ileana Dragomirescu, was in charge there. InternetCorp has an amazing video production division and they came with all the rest: concept, scenarios, graphics, filming location, video production etc. Startarium proposed amazing local entrepreneurs that had a real contribution to Romanian economy and they also have the ability to shift mentalities and overpass barriers. Startarium reached its goals of having a full house at Pitch Day, InternetCorp won a prize at Webstock and we remained forever happy and more conscious about how powerful digital marketing can be. Nevertheless, we got business friends along the way too!
I can see that the video teasing is to be found on the internet, so I guess the client is still happy even after 3 years 😂.
- Category: Digital media strategy and content marketing
- Client: Startarium
- Date: november 2019
- Website: www.startarium.ro